Wild added that consumer “have seen things like petrol rise in price, they’re reading in the newspaper that food and energy prices are going up, and they’re factoring that into spending.” Over the first nine weeks of the year, sales growth at Domino’s stores open for more than a year dropped to 1.5%, down from 10.5% in the same period a year earlier. They’re not worried about job security but they are worried about prices. “Our research tells us that customers are worried about rising prices. “Looking forward, the UK consumer environment is more difficult,” he said.
Domino’s Pizza suffered a sharp slowdown in sales growth in early 2017 as rival Pizza Hut cut prices and consumers reined in spending.ĭavid Wild, the Domino’s chief executive, said Pizza Hut was “very aggressive” in January and that consumers were more cautious about spending.
